Coach America consults Choicelinx for the journey from paper to web

Headquartered in Dallas, Texas, with 6000 employees at 32 locations nationwide, Coach America operates as the largest tour and charter bus operator in the U.S. Each of Coach America's regional facilities handled all of its benefits administration on paper. Reaching employees with their benefits material was a challenge; only 20% have company email and the majority of the employees are drivers of the company's coach and van fleet who are on the road much of the time. Late processing, lost paperwork and duplication of effort were common issues. According to Randy Rhodes, Director of Total Rewards at Coach America, "the amount of paper and physical resources required to process annual enrollments were tremendous. We needed a way to exit out of our laborious system."

Streamlined processing shows instant payback

Coach America was attracted to the ability of Choicelinx to streamline multiple plans managed on legacy systems onto on a single, unified platform. Now data only needed to be entered once, with less replication and greater consistency of data quality. Rather than having each location manage HR responsibilities, the benefits could be managed from the corporate headquarters, freeing staff to handle more immediate day to day tasks. In fact, Rhodes calculated that their ROI was a full 40 hour work week in staff time savings. "Our internal benefit staff love that everything is electronic; they can focus more on their jobs rather than shuffling paper."

An engaging customer experience

Rhodes was most pleased with the actual Online Enrollment system. He noted that many of their employees are older and not necessarily happy about moving completely to electronic benefits management. Rhodes stated: "We were going on this road trip. The employees were along for the ride and Choicelinx helped them on this journey. The overall online capabilities and scope of the system was very appealing," he says. "But the best thing about the Choicelinx system is that it's dynamic. It works. The employee experience is beautiful."